Beginners guide to video marketing on YouTube

Beginners Guide to Video Marketing on YouTube 2020

Video Marketing on YouTube
Video Marketing on YouTube

If you’re looking for video marketing, Then there is no better place than YouTube. here’s how you do it, video marketing on YouTube.

Let’s talk about YouTube. YouTube is the second most visited website on the internet. with over a billion users. Chances are we’ve all spent a wasted afternoon watching one silly music or dog video after another.

It has always been a source of entertainment but it also claims to be the best source for marketing. Not only is your audience on YouTube, but as the internet’s second-largest search engine, YouTube helps to improve your SEO and brand appearance. YouTube allows marketers to offer unique content that’s easy for viewers to utilize and share.

All the marketers plan to add YouTube over (48%) of their marketing strategy to grow their business.

  • 80 out of 100 web users watch YouTube videos
  • YouTube is the second most visited website on the Internet
  • 1B hours being watched each day on YouTube, Video used by marketers has increased by 7% from previous years—and this rise is expected to continue.

Here’s how to do that.

Step 1. Create a YouTube channel for Business

Before making videos, you’ll need to set up your YouTube channel first for your Video marketing on YouTube. If you know YouTube is own by Google so you can also sign-in YouTube with your Google account.

Create a Google account for business because when you’re creating a business account multiple users can access your channel. To get better results on your business channel you’ll need more than a single user to handle your channel.

video marketing on YouTube

To create a business account click on “Create account” then you’ll see popup menus select “To manage my business” and click on “Next”. After creating a business account, you’ll have to create a business YouTube channel.

To get started visit YouTube and login with your Google account, Customize your channel, start by channel icon, and channel art picture.

video marketing on YouTube

Also, complete you about section, by filling appropriate details about your brand channel. Write a great description of your brand channel and contact details for your audience.

Step 2. YouTube Video Types

Creators should always keep in mind what they’re filming, before filming a video you need to know there are types of videos. You can make videos based on user’s preferences and interests.

10 Types of video content you can create here’s the list.

  1. YouTube Live Gaming
  2. Video Blogs (Vlogs)
  3. Behind The Scene (BTS)
  4. Interviews
  5. Unboxing / Product Reviews
  6. Explainer VIdeos
  7. Best-Of Videos
  8. How-To Videos
  9. 360 Degree Content
  10. Testimonials

#1. YouTube Live Gaming

If you’re a gamer and like to play games on pc or mobile you stream your game playing on YouTube.

Gaming culture is increasing each day millions of peoples watch YouTube live gaming each day. If you want to create gaming content then you will need to live streaming equipment like microphone, computer, and mobile phone, etc.

#2. YouTube Video Blogs (Vlogs)

video blog or video log, usually shortened to vlog. Video blogs are daily or weekly videos documenting daily life or events.

In recent years Vlogging has evolved into a giant community on social media where people can release any information that they want. Vlogs are a unique way for people to help people in so many aspects of their lives.

#3. Behind the Scene (BTS)

Ever wonder how that happened. Behind the Scene is a good way to let people know the efforts behind any good movie, web-series, and documentary. Techniques used in the process of making.

Q&A with staff members, highlights from the office space, Tours of your office event, or a company.

#4. Interviews

Interview with professionals in your fields and famous peoples in your profession, your office members, and with an area of interest to your audience.

Interview with companies CEOs. Let people know about thoughts of an CEO in the company or next strategy.

#5. Unboxing / Product Reviews

Unboxing videos getting much more engagements and viewer’s attention on YouTube. People want to look at products before buying them, unboxing is a way to let your audience inform about products detailed features and how does it work.

There are many products you can review in your videos and earn much money through.

TechBurner is my favorite channel for Tech related products review. If you review any product in your video keep it honest because people want to see real features of any products, and this person is doing it very well.

#6. Educational Videos

Nowadays people want to learn things online in a very short time of periods. Online learning is increasing each day, you will find many teachers making videos for better learning.

Online Education can be about many things you have to decide which content you want to create videos.

  • Coding Videos
  • History Video
  • News Videos
  • Drawing Videos and more.

#7. ‘Best of’ Video

“Best of” videos are also great gateway content, someone searching for videos on a particular topic could find yours and be involved quite in your content to watch more.

Most YouTube channels round off the “best of” videos of the years and some of them do it with “Top 10” of anything.

This helps audience to find top videos for topic they’re searching for, you can also collect some money from brands and promotions

#8. ‘How To’ Videos

Demonstration videos are short pieces of content showing the benefits and proper use of a product.

“How To” gets the audience quickly. People want to learn in easy ways, you can help your audience with your tricks.

#9. 360 Degree Videos

360degree videos, also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time.

#10. Testimonials

A testimonial is a formal statement testifying to someone’s character and qualifications.” These usually come from customers, colleagues, or peers who have benefitted from or experienced success as a result of the work you did for them.

Step 3. Optimize your videos for SEO to get views

Your YouTube videos need to be optimized for search if you want to get more views on your videos (Digital Marketing). “what is SEO”. But don’t worry if your first few videos fail to gain a lot of attraction. You can work on tweaking and improving your YouTube SEO over time.

Write a Great Title

The first step to optimize YouTube videos is to pick a great title that looks appealing to your audience or viewers, containing relevant keywords.

Do some keyword research to better understand what users trying to search. Use Google Keyword Planner to find the right keywords for your content.

Like on-page SEO, it’s important to optimize your video’s title and description. Titles are what people first read when scrolling through all the searched videos. The title must be short in length. YouTube video title can contain 70 characters, we recommend you shorter than 55 characters.


This is one a lot of people forget about. YouTube will only show the first two lines of your descriptions (100 characters max) to viewers after that it will be shown more so always write two or three lines carefully that attract viewers, always include links and CTAs at the beginning of your description.

Always add hashtags in your video description, hashtags make your content more searchable on YouTube. YouTube only consider the first 15 hashtags of your description, if you use more then 15 all hashtag will be ignored anyway.

  • 5000 characters are the max length for YouTube video description
  • Link out other videos in your description
  • Add up to 15 hashtags only


Thumbnails are the first thing people see when scrolling the search videos. Thumbnails should be look appealing to users.

Video marketing on YouTube

Arrow and Circles

Use arrows and circles in the Thumbnails to get noticed by viewers. Marketers are increasingly using red arrows and circles in their YouTube thumbnails.


Tags are descriptive keywords you can add to your video to help viewers find your content. Proper use of tags is a must in your videos if you are using tags that are not relevant to your video content then you’re using it wrong.

Using wrong tags may harm your video search results so we recommend you use tags relevant to your content.

500 character can be used in YouTube tags.

Keyword Research for Description

Video keyword research is a process of finding great keywords that are not only related to your content but high in search results on YouTube.

Google keyword planner is the best place for keyword research and its free. YouTube is 2nd most popular website to hit on the Internet. That means millions of people use YouTube search every day to find videos about sports, music, marketing, business, and more.

It’s likely to search one of your target audience searching for one of your videos right now.

Google Keyword Planner

Search your content keyword in the field and Google keyword planner will suggest the right keywords for your content which is higher in search engine results. Also it shows the keyword competition level for better convenience.

Likes, Comments, and Subscriptions

When you’re watching any video on YouTube or any other place you must hear that line at the end of the video “If you like this video please Like, Share, Comment, and Subscribe”.

Its because more like and comments, let YouTube inform that video is getting audience engagement and people are talking about it rating it.

YouTube itself keeps your video higher in their search results.

Step 4. YouTube Marketing Strategy

For a good YouTube marketing strategy, you need to leverage the new as well as the old. New trends, features, and updates on the platform as well as in the social media marketing industry will affect your strategy.

#1. Social Media Shares:

Social media is a great place for promotions of your product or your brand. Share your video content on social media as well with YouTube like Facebook, Twitter, Instagram, and others.

#2. YouTube Live:

Connect with your audience through YouTube live. Tell your audience about your next brand product release, and your next video release date to keep them updated.

#3. Q & A:

Engage through Q&A with the audience. This will help you to understand more about your viewers. YouTube community feature will help you to do it.

#4. Engage with the Audience:

Try to reply to each comment on your videos, and let YouTube inform that people are engaging with your video by doing that YouTube will recommend your video to others itself.

#5. Invest in YouTube Ads:

YouTube ads let you grow your business faster through ads. There are types of ads you can run for your brand and products.

#6. Consistently create and add compelling videos:

Create and upload videos regularly for better results.

#7. Collaborate with Others:

Collaborate with other professionals in your fields. This will connect more customers, audience to your brand, and build trust.


Great, You made it all the way through this massive guide. Now you are ready to attract your audience with your videos and YouTube marketing strategies you’ve learned here.

Video marketing on YouTube can feel like a challenge at first but by following the above steps, you can start to build a following on the platform and improve your conversions.

What do you think? Tell us what YouTube marketing techniques you have learned.?

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